Strategies for strategists.


What good looks like
Mike May Mike May

What good looks like

The most elusive thing for strategists to learn is “what good looks like.” There’s a reason for this, and also a way to fix it.

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“Push the client” is bad advice for a strategist
Mike May Mike May

“Push the client” is bad advice for a strategist

How many times have you heard someone at your agency say their job is to “push the client” and “take them out of their comfort zone?” Agencies say this all the time so it probably sounds completely benign to you hearing it right now. But the effect in real life is often at odds with the intention.

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