White space in a greenfield by a blue ocean

Today I’m formally launching The Strategy Coach Company, a business I’ve been actively building for a year and preparing for a few decades longer. I deliberately chose a descriptive name because a coaching service aimed at agency strategists (and people with similar roles) doesn’t seem to exist, until now. What we do here might not be obvious if I chose a suggestive name like UpStrat or Deckr, or an abstract name like Brize or Keanu.