Imagine being the person who invented s’mores. They want their friends to know all about them, because they’re super excited about what they came up with. So naturally, what do they do so that their friends know what s’mores are and can also love them? They write a whitepaper of course.

The best clients aren’t challenger brands or start-up brands or dominant brands or innovative brands. In fact, the best clients for strategists aren’t brands at all.

The strategist’s role in the creative process is equal parts function and personality. The metaphor represented by this picture becomes clear if you read the blog.

Workshops are often misaligned by strategists. And they deserve to be, because their objective is often at odds with their structure. Learn how to build better workshops - not with post-its and frameworks, but with honesty.

Sometimes when you’re building a strategy it’s easy to get enamored with a specific slide. And sometimes that slide (or schematic or framework or concept) - however beautiful - doesn’t fit into your story. Here’s how to identify when that happens and stay out of the Beautiful Slide rabbit hole.